FRANKIE CARACCIOLO
In the phrase “it’s not what you say but how you say it,” I’m the how.
I help brands strategically build culture and community by converting customers into fans. For both consumers and companies alike, I love to unlock the power of fandoms to do and create amazing things 🎈
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Brand Strategy Director & Creative Leader
I turn customers into fans.
For 8+ years I've helped culture-defining brands build the community that drives real growth, turning what people actually think, feel, and want into brand decisions that move business. Agency-trained across culture, commerce, sports, and spirits, I've directed $10M+ in integrated campaigns for names like Nike, Adidas, Diageo, Verizon, and Dove.
Let's work together. Chat soon.
Brooklyn, NY
In the phrase “it’s not what you say but how you say it,” I’m the how.
I help brands strategically build culture and community by converting customers into fans. For both consumers and companies alike, I love to unlock the power of fandoms to do and create amazing things 🎈
~~~
Brand Strategy Director & Creative Leader
I turn customers into fans.
For 8+ years I've helped culture-defining brands build the community that drives real growth, turning what people actually think, feel, and want into brand decisions that move business. Agency-trained across culture, commerce, sports, and spirits, I've directed $10M+ in integrated campaigns for names like Nike, Adidas, Diageo, Verizon, and Dove.
Let's work together. Chat soon.
Brooklyn, NY
WORK
DESIGN BRIDGE & PARTNERS
Fall 2025 - Summer 2026
Senior Brand Strategist & Copywriter (Contract)
• Lead strategist at the global WPP agency across Diageo/Smirnoff (directing the Smirnoff x Avengers: Doomsday campaign), Verizon’s major-league sponsorship system, and Dove Men’s visual identity and claims work. Big-B brand thinking, taken all the way down to the tactical brief.
FREELANCE | BRAND STRATEGY DIRECTOR & CREATIVE CONSULTANT
Spring 2024 - Present
Senior Brand Strategist & Copywriter (Contract)
• Directed brand strategy (aka Context) at Translation for Adidas, Chase, and NBA 2K/Sony. Owned long-term AAPI strategy for the New York Mets. Led brand development for the US launch of AFEELA, Sony and Honda's electric luxury vehicle. Creative directed branded programs for -196 hard seltzer and luxury furniture brand Lulu & Georgia.
BROOKLYN NETS
Fall 2023 - Spring 2024
Brand Strategy Direction
• Built the brand strategy department from zero for the Nets, Liberty, and BSE Global.
VICE MEDIA GROUP
Fall 2021 - Spring 2023
Associate Creative Director
• Creative directed $2M+ in campaigns across the VICE portfolio.
TEAM EPIPHANY
Summer 2018 - Fall 2021
Senior Creative Strategist
• Delivered $3M+ in earned-media experiential campaigns for multicultural audiences at this culture-first agency.
DESIGN BRIDGE & PARTNERS
Fall 2025 - Summer 2026
Senior Brand Strategist & Copywriter (Contract)
• Lead strategist at the global WPP agency across Diageo/Smirnoff (directing the Smirnoff x Avengers: Doomsday campaign), Verizon’s major-league sponsorship system, and Dove Men’s visual identity and claims work. Big-B brand thinking, taken all the way down to the tactical brief.
FREELANCE | BRAND STRATEGY DIRECTOR & CREATIVE CONSULTANT
Spring 2024 - Present
Senior Brand Strategist & Copywriter (Contract)
• Directed brand strategy (aka Context) at Translation for Adidas, Chase, and NBA 2K/Sony. Owned long-term AAPI strategy for the New York Mets. Led brand development for the US launch of AFEELA, Sony and Honda's electric luxury vehicle. Creative directed branded programs for -196 hard seltzer and luxury furniture brand Lulu & Georgia.
BROOKLYN NETS
Fall 2023 - Spring 2024
Brand Strategy Direction
• Built the brand strategy department from zero for the Nets, Liberty, and BSE Global.
VICE MEDIA GROUP
Fall 2021 - Spring 2023
Associate Creative Director
• Creative directed $2M+ in campaigns across the VICE portfolio.
TEAM EPIPHANY
Summer 2018 - Fall 2021
Senior Creative Strategist
• Delivered $3M+ in earned-media experiential campaigns for multicultural audiences at this culture-first agency.
WRITING
FREELANCE WRITER
As a Consumer Engagement Specialist, I have also written on many topics for various media brands. These selected bylines exemplify my passion for storytelling and contributing to the broader cultural conversation.
Public Announcement
Wednesday Stills with Frankie Caracciolo
Pitchfork
The World Is Yours
Thrillist
What Karaoke Means to the Country That Invented It
VICE
‘Almost Famous’ Sucks
For the Record
Frank Renaissance and the Japanese Music Industry
VICE (again)
Sports Stadiums and Gentrification
Hyphen
Have You Ever Seen An Electric Torch?
Thrillist (again)
Deaths on Cruise Ships
FREELANCE WRITER
As a Consumer Engagement Specialist, I have also written on many topics for various media brands. These selected bylines exemplify my passion for storytelling and contributing to the broader cultural conversation.
Public Announcement
Wednesday Stills with Frankie Caracciolo
Pitchfork
The World Is Yours
Thrillist
What Karaoke Means to the Country That Invented It
VICE
‘Almost Famous’ Sucks
For the Record
Frank Renaissance and the Japanese Music Industry
VICE (again)
Sports Stadiums and Gentrification
Hyphen
Have You Ever Seen An Electric Torch?
Thrillist (again)
Deaths on Cruise Ships
MUSIC (@FRANKRENAISSANCE)
RECORD LABEL CO-FOUNDER
• Founded the first-ever independent music label that supports Japanese artists and creators in achieving global success through collaborations.
• Primary stakeholder across all aspects of the business.
• Authored op-eds on the industry and contributed to thought leadership pieces, interviews, and panels.
RECORD LABEL CO-FOUNDER
• Founded the first-ever independent music label that supports Japanese artists and creators in achieving global success through collaborations.
• Primary stakeholder across all aspects of the business.
• Authored op-eds on the industry and contributed to thought leadership pieces, interviews, and panels.
(Pssssst! Kindly tap Liam’s noggin for more fun stuff! 🆙🔝)