FRANKIE CARACCIOLO

In the phrase “it’s not what you say but how you say it,” I’m the how.

As a Communication Designer, I translate our interiority of thoughts, feelings, motives, and more into meaningful business decisions for brands and clients.

I develop communicative systems that mediate this fundamental aspect of humanness into insights, strategies, decks, pitches, reports, features, copy, and so much more.

With 10 years of experience across media, marketing, and editorial, I know that all good work needs the skills of a Communication Designer. The benefits of the practice are undeniable—even a cursory look around this site should suffice. Still, most businesses don’t (yet) know how to broadcast that need. But working toward a better expression of what we’re thinking and feeling is what I do best.

Brooklyn, NY
WORK

BROOKLYN NETS
Nov. 2023 - Present
Brand Strategist

Develop + execute brand strategy that cultivates next-generation fandom for the Brooklyn Nets and BSE Global.
• Liaise with internal stakeholders and agency partners to implement brand positioning + messaging across key revenue-generating lines of business: Ticketing, Global Partnerships, Fan Development & Merchandising.
• Leverage research, cultural trends, and insights to define target markets, fan segments, and strategic direction for brand platforms and activations.
Create product positioning architecture, style + messaging guides & deck templates and for the Brooklyn Nets and BSE Global properties that broaden and strengthen brand affinity.

VICE MEDIA GROUP
Oct. 2021 - Jan. 2023

Associate Creative Director
Pre-Sale
• Served as the team leader responsible for owning, building, writing, budgeting, producing, and presenting creative proposals from start to finish increasing new business development 50%.
Worked collaboratively with internal and external stakeholders to provide nuanced and insightful responses that met VMG's high standards for each client brief.

Post-Sale
• Led the creative direction for our client partners on an ongoing, diverse suite of sold pitches across VICE Media Group's brands, resulting in over $2MM in executed campaigns.
Ensured that product integration and brand attribution exceeded client expectations, leading to a 25% increase in client retention rates from Q/Q.

TEAM EPIPHANY 
July 2018 - Oct. 2021

Senior Creative Strategist
• Focused on multicultural and underrepresented audiences, I transformed client briefs into earned-media ideas
• Clients: Coca-Cola, Amazon, Glenfiddich, HBO, Budweiser.
• Writer and Managing Editor of the Team Epiphany Times.
WRITING

FREELANCE WRITER
As a Communication Designer, I have also written on many topics for various media brands. These selected bylines exemplify my passion for storytelling and contributing to the broader cultural conversation.

Public Announcement

Wednesday Stills with Frankie Caracciolo

Pitchfork

The World Is Yours

Thrillist
What Karaoke Means to the Country That Invented It

VICE
‘Almost Famous’ Sucks

For the Record
Frank Renaissance and the Japanese Music Industry

VICE (again)
Sports Stadiums and Gentrification

Hyphen
Have You Ever Seen An Electric Torch?

Thrillist (again)
Deaths on Crusie Ships
MUSIC (@FRANKRENAISSANCE)

RECORD LABEL CO-FOUNDER
• Founded the first-ever independent music label that supports Japanese artists and creators in achieving global success through collaborations.
• Primary stakeholder across all aspects of the business.
• Authored op-eds on the industry and contributed to thought leadership pieces, interviews, and panels.


(Pssssst! Kindly tap Liam’s noggin for more fun stuff! 🆙🔝)