FRANKIE CARACCIOLO
In the phrase “it’s not what you say but how you say it,” I’m the how.
I help brands strategically build culture and community by converting customers into fans. For both consumers and companies alike, I love to unlock the power of fandoms to do and create amazing things 🎈
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As a Communication Designer, I translate our interiority of thoughts, feelings, motives, and more into meaningful business decisions for brands and clients.
I develop communicative systems that mediate this fundamental aspect of humanness into insights, strategies, decks, pitches, reports, features, copy, and so much more.
With 10 years of experience across media, marketing, and editorial, I know that all good work needs the skills of a Communication Designer. The benefits of the practice are undeniable—even a cursory look around this site should suffice. Still, most businesses don’t (yet) know how to broadcast that need. But working toward a better expression of what we’re thinking and feeling is what I do best.
Brooklyn, NY
In the phrase “it’s not what you say but how you say it,” I’m the how.
I help brands strategically build culture and community by converting customers into fans. For both consumers and companies alike, I love to unlock the power of fandoms to do and create amazing things 🎈
~~~
As a Communication Designer, I translate our interiority of thoughts, feelings, motives, and more into meaningful business decisions for brands and clients.
I develop communicative systems that mediate this fundamental aspect of humanness into insights, strategies, decks, pitches, reports, features, copy, and so much more.
With 10 years of experience across media, marketing, and editorial, I know that all good work needs the skills of a Communication Designer. The benefits of the practice are undeniable—even a cursory look around this site should suffice. Still, most businesses don’t (yet) know how to broadcast that need. But working toward a better expression of what we’re thinking and feeling is what I do best.
Brooklyn, NY
WORK
BROOKLYN NETS
Nov. 2023 - Summer 2024
Brand Strategy Direction
• Built out a Strategy Department of 6+ headcount focused on cultural, consumer, creative, platform & analytical strategic insights + methodologies.
• Developed + executed strategy that cultivated next-generation fandom for the Brooklyn Nets and BSE Global.
• Produced and pitched strategic plans, frameworks, and briefs that translated insights into reality and inspired league-leading brand development + growth.
• Liaised with internal stakeholders and agency partners to implement brand positioning + messaging across key revenue-generating lines of business.
• Created product positioning architecture, style + messaging guides, and deck templates for the Brooklyn Nets and BSE Global properties that broadened and strengthened brand affinity.
• Developed naming, taglines, and key messaging for brand campaigns and programs using data-driven insights + research to support final recommendations.
VICE MEDIA GROUP
Oct. 2021 - Jan. 2023
Associate Creative Director
Pre-Sale
• Served as the team leader responsible for owning, building, writing, budgeting, producing, and presenting creative proposals from start to finish increasing new business development 50%.
• Worked collaboratively with internal and external stakeholders to provide nuanced and insightful responses that met VMG's high standards for each client brief.
Post-Sale
• Led the creative direction for our client partners on an ongoing, diverse suite of sold pitches across VICE Media Group's brands, resulting in over $2MM in executed campaigns.
• Ensured that product integration and brand attribution exceeded client expectations, leading to a 25% increase in client retention rates from Q/Q.
TEAM EPIPHANY
July 2018 - Oct. 2021
Senior Creative Strategist
• Focused on multicultural and underrepresented audiences, I transformed client briefs into earned-media ideas
• Clients: Coca-Cola, Amazon, Glenfiddich, HBO, Budweiser.
• Writer and Managing Editor of the Team Epiphany Times.
BROOKLYN NETS
Nov. 2023 - Summer 2024
Brand Strategy Direction
• Built out a Strategy Department of 6+ headcount focused on cultural, consumer, creative, platform & analytical strategic insights + methodologies.
• Developed + executed strategy that cultivated next-generation fandom for the Brooklyn Nets and BSE Global.
• Produced and pitched strategic plans, frameworks, and briefs that translated insights into reality and inspired league-leading brand development + growth.
• Liaised with internal stakeholders and agency partners to implement brand positioning + messaging across key revenue-generating lines of business.
• Created product positioning architecture, style + messaging guides, and deck templates for the Brooklyn Nets and BSE Global properties that broadened and strengthened brand affinity.
• Developed naming, taglines, and key messaging for brand campaigns and programs using data-driven insights + research to support final recommendations.
VICE MEDIA GROUP
Oct. 2021 - Jan. 2023
Associate Creative Director
Pre-Sale
• Served as the team leader responsible for owning, building, writing, budgeting, producing, and presenting creative proposals from start to finish increasing new business development 50%.
• Worked collaboratively with internal and external stakeholders to provide nuanced and insightful responses that met VMG's high standards for each client brief.
Post-Sale
• Led the creative direction for our client partners on an ongoing, diverse suite of sold pitches across VICE Media Group's brands, resulting in over $2MM in executed campaigns.
• Ensured that product integration and brand attribution exceeded client expectations, leading to a 25% increase in client retention rates from Q/Q.
TEAM EPIPHANY
July 2018 - Oct. 2021
Senior Creative Strategist
• Focused on multicultural and underrepresented audiences, I transformed client briefs into earned-media ideas
• Clients: Coca-Cola, Amazon, Glenfiddich, HBO, Budweiser.
• Writer and Managing Editor of the Team Epiphany Times.
WRITING
FREELANCE WRITER
As a Communication Designer, I have also written on many topics for various media brands. These selected bylines exemplify my passion for storytelling and contributing to the broader cultural conversation.
Public Announcement
Wednesday Stills with Frankie Caracciolo
Pitchfork
The World Is Yours
Thrillist
What Karaoke Means to the Country That Invented It
VICE
‘Almost Famous’ Sucks
For the Record
Frank Renaissance and the Japanese Music Industry
VICE (again)
Sports Stadiums and Gentrification
Hyphen
Have You Ever Seen An Electric Torch?
Thrillist (again)
Deaths on Crusie Ships
FREELANCE WRITER
As a Communication Designer, I have also written on many topics for various media brands. These selected bylines exemplify my passion for storytelling and contributing to the broader cultural conversation.
Public Announcement
Wednesday Stills with Frankie Caracciolo
Pitchfork
The World Is Yours
Thrillist
What Karaoke Means to the Country That Invented It
VICE
‘Almost Famous’ Sucks
For the Record
Frank Renaissance and the Japanese Music Industry
VICE (again)
Sports Stadiums and Gentrification
Hyphen
Have You Ever Seen An Electric Torch?
Thrillist (again)
Deaths on Crusie Ships
MUSIC (@FRANKRENAISSANCE)
RECORD LABEL CO-FOUNDER
• Founded the first-ever independent music label that supports Japanese artists and creators in achieving global success through collaborations.
• Primary stakeholder across all aspects of the business.
• Authored op-eds on the industry and contributed to thought leadership pieces, interviews, and panels.
RECORD LABEL CO-FOUNDER
• Founded the first-ever independent music label that supports Japanese artists and creators in achieving global success through collaborations.
• Primary stakeholder across all aspects of the business.
• Authored op-eds on the industry and contributed to thought leadership pieces, interviews, and panels.
(Pssssst! Kindly tap Liam’s noggin for more fun stuff! 🆙🔝)