FRANKIE CARACCIOLO
In the phrase “it’s not what you say but how you say it,” I’m the how.
Creative Director & Writer
I write the ideas that turn customers into fans: the concept, the name, the copy, and the deck that sells it.
For 8+ years, I've made culture-first work for Fortnite, Smirnoff x Marvel, Nike, Converse, Adidas, and Verizon, directing $10M+ in integrated campaigns along the way. Strategy is the foundation; story is the job.
My debut novel, Off Season, is out December 8 from 831 Stories.
Let's work together. Chat soon.
Brooklyn, NY
In the phrase “it’s not what you say but how you say it,” I’m the how.
Creative Director & Writer
I write the ideas that turn customers into fans: the concept, the name, the copy, and the deck that sells it.
For 8+ years, I've made culture-first work for Fortnite, Smirnoff x Marvel, Nike, Converse, Adidas, and Verizon, directing $10M+ in integrated campaigns along the way. Strategy is the foundation; story is the job.
My debut novel, Off Season, is out December 8 from 831 Stories.
Let's work together. Chat soon.
Brooklyn, NY
WORK
DESIGN BRIDGE & PARTNERS
Fall 2025 - Summer 2026
Senior Director & Copywriter (Contract)
• Led Smirnoff x Marvel Studios' Avengers: Doomsday for Diageo end to end: the creative territory, a cocktail naming system, and full copy banks. Built Verizon's sponsorship storytelling system and led Dove Men+Care's visual identity and claims work.
FREELANCE
Spring 2024 - Present
Creative Director & Writer
• Wrote the creative brief for Fortnite's Chapter 7 Season 4 creator campaign. Shaped AFEELA's North American launch story at dotdotdash. Directed brand strategy at Translation for Adidas, Chase, and NBA 2K/Sony. Owned the New York Mets' AAPI strategy. Creative directed branded programs for -196 hard seltzer and Lulu & Georgia.
BROOKLYN NETS
Fall 2023 - Spring 2024
Brand Strategy Direction
• Built the brand strategy department from zero for the Nets, Liberty, and BSE Global.
PUBLIC ANNOUNCEMENT
Winter 2023 - Spring 2023
Strategy Consultant (contract)
• Developed brand growth concepts for Elsewhere, two of which launched its zine.
VICE MEDIA GROUP
Fall 2021 - Spring 2023
Associate Creative Director
• Creative directed $2M+ in branded content, including 8 episodes of MUNCHIES' The Cooking Show and Season 4 of Right At Home, which beat its guaranteed metrics by 23%.
TEAM EPIPHANY
Summer 2018 - Fall 2021
Senior Creative Strategist
• Delivered $3M+ in earned-media experiential campaigns for multicultural audiences at this culture-first agency.
DESIGN BRIDGE & PARTNERS
Fall 2025 - Summer 2026
Senior Director & Copywriter (Contract)
• Led Smirnoff x Marvel Studios' Avengers: Doomsday for Diageo end to end: the creative territory, a cocktail naming system, and full copy banks. Built Verizon's sponsorship storytelling system and led Dove Men+Care's visual identity and claims work.
FREELANCE
Spring 2024 - Present
Creative Director & Writer
• Wrote the creative brief for Fortnite's Chapter 7 Season 4 creator campaign. Shaped AFEELA's North American launch story at dotdotdash. Directed brand strategy at Translation for Adidas, Chase, and NBA 2K/Sony. Owned the New York Mets' AAPI strategy. Creative directed branded programs for -196 hard seltzer and Lulu & Georgia.
BROOKLYN NETS
Fall 2023 - Spring 2024
Brand Strategy Direction
• Built the brand strategy department from zero for the Nets, Liberty, and BSE Global.
PUBLIC ANNOUNCEMENT
Winter 2023 - Spring 2023
Strategy Consultant (contract)
• Developed brand growth concepts for Elsewhere, two of which launched its zine.
VICE MEDIA GROUP
Fall 2021 - Spring 2023
Associate Creative Director
• Creative directed $2M+ in branded content, including 8 episodes of MUNCHIES' The Cooking Show and Season 4 of Right At Home, which beat its guaranteed metrics by 23%.
TEAM EPIPHANY
Summer 2018 - Fall 2021
Senior Creative Strategist
• Delivered $3M+ in earned-media experiential campaigns for multicultural audiences at this culture-first agency.
WRITING
AUTHOR & FREELANCE WRITERI've written for magazines and media brands since 2013. These selected bylines exemplify my passion for storytelling and contributing to the broader cultural conversation.
831 Stories
Off Season (out 12/8)
Public Announcement
Wednesday Stills with Frankie Caracciolo
Pitchfork
The World Is Yours
Thrillist
What Karaoke Means to the Country That Invented It
VICE
‘Almost Famous’ Sucks
For the Record
Frank Renaissance and the Japanese Music Industry
VICE (again)
Sports Stadiums and Gentrification
Hyphen
Have You Ever Seen An Electric Torch?
Thrillist (again)
Deaths on Cruise Ships
AUTHOR & FREELANCE WRITERI've written for magazines and media brands since 2013. These selected bylines exemplify my passion for storytelling and contributing to the broader cultural conversation.
831 Stories
Off Season (out 12/8)
Public Announcement
Wednesday Stills with Frankie Caracciolo
Pitchfork
The World Is Yours
Thrillist
What Karaoke Means to the Country That Invented It
VICE
‘Almost Famous’ Sucks
For the Record
Frank Renaissance and the Japanese Music Industry
VICE (again)
Sports Stadiums and Gentrification
Hyphen
Have You Ever Seen An Electric Torch?
Thrillist (again)
Deaths on Cruise Ships
MUSIC (@FRANKRENAISSANCE)
REIORD LABEL CO-FOUNDER
• Founded the first-ever independent music label that supports Japanese artists and creators in achieving global success through collaborations.
• Primary stakeholder across all aspects of the business.
• Authored op-eds on the industry and contributed to thought leadership pieces, interviews, and panels.
REIORD LABEL CO-FOUNDER
• Founded the first-ever independent music label that supports Japanese artists and creators in achieving global success through collaborations.
• Primary stakeholder across all aspects of the business.
• Authored op-eds on the industry and contributed to thought leadership pieces, interviews, and panels.
(Pssssst! Kindly tap Liam’s noggin for more fun stuff! 🆙🔝)